A NEW BRAND CONCEPT WITHIN THE SCOPE OF CONTEMPORARY JEWELLERY DESIGN
CONCEIVED BY A WOMAN AND FOR THE WOMAN.
Simultaneously discreet and bold, the jewellery brand by Ana Cardim reflects an attitude of refinement that refers to a temporality that crosses the classic imaginary and the futuristic innovation.
Its design follows sophisticated criteria of lightness and formal debugging that bet on an asymmetrical geometry lending new forms to the eternal feminine.
We assume the visibility of the skin as an indispensable stylistic resource in the design of each jewel, giving symbolic unity to the relationship established between the piece and the Woman who gives it, not only body, but also soul and character – in an infinite reinterpretation of the power enigma of being a WOMAN.
Most of the pieces have an affinity with architectural volumes, contours and structures, harmonizing straight and curved lines and emphasizing transition zones between open and closed spaces as communicating channels.
The brand responds to the jewelry market sector through several silver collections offering original concept designs with wide variety of choice according to the personality of each woman.
We also value international resale partnerships through museum stores and cultural spaces together with selected conceptual fashion and avant-garde design sector. In this regard, we have specially designed some collections using the gold or platinum plated brass as material support to join great designs with more affordable prices.
It is with great satisfaction and pride that we have received recognition for the quality of our work through several INTERNATIONAL DESIGN AWARDS in recent years.
Ana Cardim’s jewellery combine innovative processes with traditional manual techniques, guaranteeing excellent finishes and avoiding generating waste. Our packaging is mostly made of paper in order to be easily reintegrated into the natural environment. All pieces are designed according to strict ergonomic criteria, thus ensuring comfort during use.
As a pillar of ideological support, Ana Cardim understands her work as a Social Design project in extension of her artistic streak and intends to contribute to various Humanitarian Causes through jewellery sales.
The brand participated at INHORGENTA 2023 and will be present in PORTOJÓIA 2024 and MILANO JEWELRY WEEK 2024.
I understand my brand as an active agent in the reconstruction of Woman identity that promotes their freedom of expression as a contribution to the aesthetic, ethical, political and cultural redefinition in the context of contemporary society.
